Events in urban tourism – the case of Advent in Zagreb, Croatia

Research results provide an insight into the profile, motivation and activities of visitors mid-size cities in Central Europe, using Advent Zagreb, Croatia, as a case study. It is based on questionnaire survey conducted sample event. The event that spread tremendously from 3 to 30 locations period 2010-2019, attracts mainly younger with higher educational background, mostly Europe East Asia, complex motivation. Two main groups are distinguished their travel distance, length stay